Hi, I'm Rhea A design strategist, product designer, service designer and design leadA design strategistA product designerA service designerA design lead
I co-create research-driven strategy for products and programs that shape digital and phygital experiences
psst! As designers, we wear many hats!
ScrollI lead the Human Centered Design process for early to mid staged start ups that are solving real problems
My key experiences are founding my own tech start up from 0 to 1, getting acquired as an early stage founding designer, and leading design strategy for 38M+ users.
Selected work
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Founding a gamified digital autonomy tool for older adults, an IDEO challenge prize winner
As a part of the Robin Hood Foundation Fellowship, and along with 4 other co-founders, we built out a gamified lesson plan that targets the last mile problem in digital literacy: Autonomy. The project takes you through ideation, research, to piloting and winning our first funding.
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Product Design
Scaling an AI driven career recommendation platform into two new user segments: Parents and Counsellors
As a Founding UX Researcher and Product Designer for Dash Beyond, I explored and expanded a counsellor tool as well as a parent intervention to develop a holistic ecosystem for students exploring their career options.
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Launching an intergenerational digital equity program in the neighborhoods of Baltimore
Co-designed with older adults, supported by experts from Johns Hopkins and the Deutsch Foundation.
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Case study
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About
I'm a Design Lead with nearly a decade of experience across start ups and large scale enterprises. With an MA in Social Design from MICA, I leverage my expertise in Human Centered Design to turn complex human challenges into actionable innovation.
I propelled into my career with roots in the fast-paced, start up environment, and also co-founded Ask Mabel, a digital literacy game for older adults financed by IDEO and the Robin Hood Foundation, New York.
During my latest stint at AARP, I led design strategy for Older Americans burdened with anxieties of Fraud, Caregiving and Financial Planning, serving impactful digital experiences to over 40M+ users.
My guiding principle to work is ‘falling in love with a problem, not the solution’, which makes me an avid researcher, a problem solver, and a curious cat.
Oh, and a fun fact about me? Well… let me save it for one of those ice breakers.
a few things I love
- public speaking and blogging
- board games
- data humanism
- storytelling
Gallup's CliftonStrengths
A Gallup assessment of the talents I use most naturally, so you know how I work with people and problems.
- EmpathyI sense how others feel.
- WooI am energized by social interactions and meeting new people.
- InputI collect ideas, information and stories.
- DeveloperI spot and grow the potential in others.
- IndividualizationI see what makes each person unique.