I lead the Human Centered Design process for early to mid staged start ups that are solving real problems
My key experiences are founding my own tech start up from 0 to 1, getting acquired as an early stage founding designer, and leading design strategy for 38M+ users.
Selected work
-
Founding a gamified digital autonomy tool for older adults, an IDEO challenge prize winner
As a part of the Robin Hood Foundation Fellowship, and along with 4 other co-founders, we built out a gamified lesson plan that targets the last mile problem in digital literacy: Autonomy. The project takes you through ideation, research, to piloting and winning our first funding.
5 min read Continue Reading -
Product Design
Scaling an AI driven career recommendation platform into two new user segments: Parents and Counsellors
As a Founding UX Researcher and Product Designer for Dash Beyond, I explored and expanded a counsellor tool as well as a parent intervention to develop a holistic ecosystem for students exploring their career options.
4 min read Continue Reading -
Scaling Alison’s online courses with the launch of two new products
Turning one of the world’s largest free learning platforms, with 20 million registered learners in 2021, from a course encyclopedia into an all-round career tool.
3 min read Continue Reading -
Launching an intergenerational digital equity program in the neighborhoods of Baltimore
Co-designed with older adults, supported by experts from Johns Hopkins and the Deutsch Foundation.
9 min read Continue Reading -
Case study
Coming soon
A new case study is on its way.
-
[Tag]
[Case study 04 title]
[One sentence on the project]
Continue Reading -
[Tag]
[Case study 05 title]
[One sentence on the project]
Continue Reading
Case study 1 / 1
About
I'm a Design Lead with nearly a decade of experience across start ups and large scale enterprises. With an MA in Social Design from MICA, I leverage my expertise in Human Centered Design to turn complex human challenges into actionable innovation.
I propelled into my career with roots in the fast-paced, start up environment, and also co-founded Ask Mabel, a digital literacy game for older adults financed by IDEO and the Robin Hood Foundation, New York.
During my latest stint at AARP, I led design strategy for Older Americans burdened with anxieties of Fraud, Caregiving and Financial Planning, serving impactful digital experiences to over 40M+ users.
My guiding principle to work is ‘falling in love with a problem, not the solution’, which makes me an avid researcher, a problem solver, and a curious cat.
Oh, and a fun fact about me? Well… let me save it for one of those ice breakers.
a few things I love
- public speaking and blogging
- board games
- data humanism
- storytelling
Gallup's CliftonStrengths
A Gallup assessment of the talents I use most naturally, so you know how I work with people and problems.
- EmpathyI sense how others feel.
- WooI am energized by social interactions and meeting new people.
- InputI collect ideas, information and stories.
- DeveloperI spot and grow the potential in others.
- IndividualizationI see what makes each person unique.
